GetUp! in Australia released a commercial on Thanksgiving from the viewpoint of one half of a gay relationship. It increases in suspense until that final scene that emphasizes what they want legalized-- the right for a couple of any orientation to be able to officially confess their love for another. By showing only one perspective of the couple, the video infers that a gay relationship is no different than a straight one. They don't cover the ad in rose-tinted paint making it seem like gay marriage is superior and should be idolized, but rather stress that both homosexual and heterosexual relationships have their ups and downs.
Why haven't I seen ads like this in America?
Love the first ad.
ReplyDeleteI think you'll see those ads from corporations like McDonald's when you see pubic support for gay marriage get past 60%. Right now it's hovering between the mid-40s and mid-50s, according to Gallup and PEW:
http://www.gallup.com/poll/147662/first-time-majority-americans-favor-legal-gay-marriage.aspx
http://articles.latimes.com/2011/nov/03/news/la-pn-pew-same-sex-marriage-20111103
Right now, any corporation putting out an ad like that in the US would get great widespread press, but also be subject to potential boycotts. I'm guessing 60% is high enough that a company would see more benefit than risk in such a move.